There are days where you may wonder why you’re doing what your doing. Days where you sit in your show booth and not make a dime. Long stretches of time where you don’t get a single order in your email. Days where your sitting in your studio and wonder why you’re there. There are people that send you the message that what you’re doing isn’t a “real job” or what you’re doing is frivolous. There are the days when you start to wonder what you’re doing it all for…or if what you do even makes a difference.
Whenever you have a day like this, stop and get some wisdom from the always fabulous and always humorous Marie Forleo. Then bookmark it for future inspiration. Enjoy!
The holidays are officially over, however I did find this wonderful holiday greeting video that I found on Pinterest I absolutely have to share.
The video is by glass painter Mary Elizabeth of Mary Elizabeth Arts. It’s a simple 2 to 3ish minute video with scenes around Mary Elizabeth’s glass painting studio that shows her preparing her work for holiday orders. What makes this video compelling to me are three things.
1. The video has a fun and energetic flow to it that keeps you engaged. It’s filled with quick closeups, pans, and rapid shots of the artist going about the business of getting her holiday orders prepared and plenty of closeup shots of her work. The video is set to the music of James Brown’s “Soulful Christmas” which keeps the energy going throughout the video.
2. The video allows you to step inside of Mary Elizabeth’s world. You not only get to see Mary Elizabeth’s creative process, but you also get a view of the more mundane, but no less important process of how the artist gets the finished work out to her customers. You get to see how a piece of work goes through the entire process, starting with the artist receiving the order, through the actual process of creating the work, to the actual packaging and shipping.
3. The video also allows you to step inside the world of Mary Elizabeth’s customer. It was easy for me to imagine myself as a customer watching something I ordered being created and lovingly packaged to be sent to me. At the end of the video artist also included a personal greeting in which she wished the viewer a happy holiday and personally thanked her customers for supporting her work. I could easily imagine a sense of excitement and connection that Mary Elizabeth’s customers would feel upon viewing this video.
Bottom line, this video worked for me because it told a common, yet compelling story. You can check it out below:
This video is a great example of how to use the medium to connect your current and potential customers. Using video as a holiday greeting is one way and it’s gotten me thinking about how I can follow Mary Elizabeth’s example for my own work. What way have you used video as a way to connect with your customers? Have you seen other examples that compelled you? Take a few minutes to share your ideas and examples in the comments.
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Welcome to The Crafted Webmaster. The goal of The Crafted Webmaster is to help artists, craftsmen, gallery owners and other people in the art and craft industry learn how to effectively use the web to promote and sell their works.