Take a look at your website and ask yourself these questions:
- Have I updated or upgraded my website in the past year?
- Is it easy for me to update my own website?
- Can customers easily contact me in ways other than email or a contact form?
- Can customers easily leave feedback, reviews, testimonials, etc about my artwork?
- Can customers easily share my website with their friends on Twitter, Facebook, etc?
If you’ve answered “no” to any of these questions (or worst yet, you don’t even have a website), then you may be the owner of an “old school” website.
As early as four or five years ago, you could get away with simply put up a simple website that only included a few pictures of your artwork and some contact information and call it good. Now…not so much. Today’s visitors are expecting to do a lot more with websites than just to find out your email address or your phone number.
To be an effective marketing tool for today’s internet user, your website needs to be more than just an electronic version of a phone book listing. The way people are using the internet is changing…so your website also needs to change too.
You can read the rest of the article by signing up for the Crafted Webmaster Newsletter for free here: http://www.craftedweb.com/subscribe.html. If you subscribe now, you can get my free audio download, “10 Steps to Getting More Traffic on Your Website” and get 10 powerful tips on how to increase traffic to your art website.
