There is a great discussion on the LinkedIn Art Business forum about getting people to sign up for your email newsletter. One of the artists asked about what kind of incentives he should use to encourage people to sign up for his list. A good, useful incentive is a great way to encourage folks who [...]
Tagged as:
email,
email list management,
email marketing,
marketing your crafts
At a local craft show a few weekends ago, I saw a cool thing on one of the flyers of the local exhibitors: One mistake that many artists make when they are using social media like Facebook to market their business is thinking that all of their marketing needs to be online. Nothing can be [...]
Tagged as:
Facebook,
social networking
If you are a Facebook user you may have seen this rumor make the rounds this weekend: Fortunately this rumor is NOT true. In fact this isn’t the first time that this rumor has made the rounds…it seems to appear every time Facebook makes some significant changes to how the profiles operates. Last week…yet again…Facebook [...]
A few months ago in my newsletter, I talked about the mobile web and how new technology like QR codes is going to start becoming a popular way to market your business and website. You might have already seen a QR barcode without knowing it. Basically it’s a square bar code that looks like this: [...]
Tagged as:
bar codes,
QR codes