Selling Art Online: Art Marketing for Introverts

by Nicolette Tallmadge

I’ve finished my first 5-week course on how to build a website using WordPress a couple weeks ago and had a blast. The students were incredible, they asked a lot of really great questions and I can’t wait to see their finished websites. One of the things that made the class fun is the segment that I did on website marketing. Now why did I include marketing in what’s supposed to be a website building class? Well, thinking about how you’re going to market your website is one of the things in which it’s better to plan earlier when you’re planning your website rather than later. Because then it’s easier to design your site with the marketing aspects in mind instead of trying to tack them on later.

I had guest marketing expert, Donna Blevins lead the segment on marketing, and she returned on the following lesson Q & A session to answer student questions. Donna had a lot of really great things to say, but one segment that I found really useful to me is her response to a student question about how to market yourself if you’re not a natural extrovert. For many artists, the difficult thing about learning to market themselves is that they may not like the whole concept of going out and tooting their own horn and prefer to concentrate on just creating artwork. As Donna points out in the following segment, the Internet gives a lot of introverts a prime opportunity to allow themselves to shine. Here’s an excerpt from the replay of that Q & A session…take a look:


I’ll be starting up my next WordPress course on September 15th. Because there’s so much to go over, I’m expanding it from 5 weeks to 6 six weeks. If you’re interested, you can watch the replay of a webinar I did that shows you how easy it is to set up your own website using WordPress. It’s free and contains about 1 hour and 20 minutes of WordPress goodness. So click here to check it out.

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