One of the benefits of blogging regularly is that you’ll eventually have a large archive of content on your blog that you can easily use for later. Here’s 14 ways you can re-use your old blog content.
1. Re-promote on social media– Evergreen content like tips, stories, frequently asked questions, Q&A, interviews, guest posts, and how-to’s are ideal for re-introducing to your social networks and discussion groups. When you’re planning what to share on Facebook or Twitter, make it a practice to regularly include an old blog post in with what you usually share. Just make sure that it’s something that’s still relevant.
2. Re-promote to your newsletter subscribers– If you have a newsletter or mailing list, suggest some of your best blog posts in your welcome message to get new subscribers further acquainted with your blog. You might also consider making a link to your older content a regular feature in your blog, especially if it’s related to something new you’re including in your newsletter.
3. Link your new posts to related old posts– If you’re writing a new blog post about a related topic that you’ve already blogged about, link to it in your post. Try to make linking to old blog posts a regular practice when you’re blogging when at all possible so that you keep steady traffic to your older stuff. If you’re using WordPress to run your blog you can do this automatically with a plug-in like Jetpack, Related Posts, and Contextual Related Posts.
4. Follow up– Revisit an old blog post by writing a follow up. Reviews, how-tos, tutorials, stories, and opinion pieces are ideal for follow ups.
5. Update– Sometimes all an old blog post needs is a bit of updating and polishing to look new again. Add some eye-catching graphics to make your post more “pinnable” for sharing on Pinterest or other social media and to add more reader interest.
6. Expand– Take an old blog post and write some more. Frequently asked questions, tutorials, how-tos, lists, and roundup posts can be easily expanded on a regular basis.
7. Serialize– Use an old blog post as a base for a new series of related blog posts. Write a post on how to the perfect necklace? Write one on how to pick the perfect pair of earrings. Or how to pick the perfect bracelet. And once you do that you can…
8. Combine and repurpose– Combine a collection of posts and turn them into a PDF report, or an ebook, or handout to give away. Can’t readers just read those posts on your blog? Sure they can, but putting them into a nice downloadable PDF makes it easier for them to read everything at once and to pass along to others that might interested. Be sure to add all of your contact info to your giveaway.
9. Break up and repurpose– This works the other way too. Break up your content into bite sized pieces to use as tweets, quotes, tips, checklists, or micro posts to share on other social networks. You can even break up several similar posts and mix and match to create new content.
10. Transform– You’re not confined just to written content. Turn an old post into a video, or a podcast, or a slideshow, a printable, or infographic. Take those bite size pieces of content from #9 and use Flipagram or WordSwag to create graphic quote images or animated videos for Instagram or Twitter.
Combine a series of related posts from tip #7 and create a mini e-course that’s delivered by email. You don’t have to stay electronic. Combine a bunch of older posts and turn them into a booklet or even a full-fledged print book. You can DIY this yourself by using self publishing services like Lulu or Amazon’s CreateSpace.
11. Make it an event– Tutorials, how-tos, FAQ’s and other topics can be used to base a webinar, seminar, or workshop. Record your event and you’ll have more content to share afterwards.
12. Collaborate– Know of another blogger whose work or writing compliments yours? Team up and swap old posts to promote on each other’s blog. Or combine blog posts to create a co-authored e-book, or blog series. Blogger Regina Anaejionu has a great blog post on 33 types of blogger collaborations that you can mine for ideas.
12. Piggyback it– Everyone has a couple blog posts that gets a whole lot of traffic. Link to older, complementary blog posts to help piggyback traffic from your popular posts.
13. Cross promote– Use some of your old blog posts to cross promote your work. If you wrote a blog post on what housewares are on trend for the spring, add a small paragraph to that bottom that links to your ceramic bowls and plates on your Etsy store.
14. Sell it– People are willing to pay for useful information if you package it right and add extra value. Say for example, you wrote a blog series on how to properly frame artwork. You could package those posts into an ebook, or video series, or into some other easy to digest format. Add some extra goodies like checklists and tip sheets and sell it.
It doesn’t matter if you had the same information for free on your blog, people are paying for the convenience of having all the information in one place and for the extra goodies you include. Marie Forleo did a great video, 6 Reasons We’ll Pay You To Teach Us vs. Learn It Free Online on just this topic.
And there you have it! In the next few days, look over your blog to see how you can use these tips on your own old posts and start recycling.
So now your turn! What do you do to get more mileage out of your blog posts? Leave a comment and let me know!
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