Archive | Marketing Your Art

24 Ways to Further Your Creative Business on Your Lunch Break

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If you’re balancing building your creative business along with juggling a full time job, it can seem like a struggle to find time for your business. Throw in a significant other and/or little ones at home and it becomes doubly difficult. You’ll quickly find that early mornings and/or late evenings are your friend.

Do you know what other time period is your friend? Your lunch break. Furthering your business doesn’t always have to take hours and hours of time. Sometimes you can make some progress in the few minutes that you catch while you’re eating lunch.

Here are some tasks that you can knock off your to-do list during your lunch break:

1. Send an email to your list– Has it been a while since you’ve emailed your list? Take a few minutes to send out an email and remind your subscribers that you exist. Don’t know what to write? Here’s a few ideas.

2. Don’t have an email list? Start one– This one’s easy. Go to Mailchimp* (it’s free up to 2,000 addresses and 12,000 emails per month) and sign up. Then create your first list. Shouldn’t take more than 15 minutes tops.

* Full disclosure: I am an affiliate of Mailchimp…but only because I think it’s awesome! 😉

3. Do some research on Marmalead– This tool enables you to do market research on Etsy. You can see the most popular price points are, which tags that drive the most traffic, and analyze your competitor’s listings. Fire up a quick lunch-time Marmalead search and see what you can learn.

4. Do a weekly review– This is especially useful if it’s done at the beginning of the week. A weekly review can help you look back on how you did the week before and then help you plan your goals for the week ahead. You can learn more about the process here.

5. Research media opportunities– Want to get your work featured on blogs? In magazines? Or your local news? Write a list of potential outlets and start researching them one by one. When you have more time, check out Brigitte Lyons Creative Live course on PR for creatives for more info.

6. Make sales calls to galleries– Got a list of galleries you want to submit your work to? Take a few minutes to knock a few of those sales and scouting calls off your list.

7. Analyze your website statistics– If you’ve got Google Analytics installed on your website or blog, take a peek at them to see how your traffic is doing. Write down unusual spikes or dips in traffic so you can study them further. Don’t have Google Analytics installed? Watch this.

8. Tweak your Etsy About page– Your Etsy about page should be something that you’re reviewing on a regular basis. Take a few minutes to review yours. Update, correct, or tweak as needed.

9. Research guest blogging opportunities– Guest blogging can be a great way to build more traffic to your business. Use some of your time to research potential opportunities and to contact them.

10. Write a thank you note to some of your best customers– Pick three of your best customers and drop them a nice heartfelt thank you note. Send them an actual note, through the mail, not email. This is another great way to remind your customers that you’re still around.

11. Update one of your social media profiles– When was the last time you’ve updated your social media profiles? Pick one and spend a few minutes updating it…even if it’s just to freshen up the cover photo or update the bio.

12. Research product photo ideas– Product photos are one thing that you constantly need to improve. If you need some inspiration, study the photos of Etsy shops that are similar to yours. You can also try studying photos on Instagram as well.

13. Have lunch with a mentor or fellow artist– This kills two birds with one stone. You can exchange ideas and information with a fellow artist or a trusted mentor over a lunch at a cafe or even over a quick brown bag somewhere close to work. And don’t forget to save receipt for tax season.

14. Call up your best customer to thank them– Chase Jarvis of Creative Live calls up three customers per day to thank them for being customers. Imagine how memorable you would be if you did something similar.

15. Get customer feedback– Pick three of your most vocal customers (you’ll who they are), and send them a personal email asking them for some feedback on your business. Ask them what they like about what you do and how you can improve. If you’re thinking about starting a new project or making some changes to your website or store, you can use this as an opportunity to get their thoughts about it.

16. Send a personal email to your most recent newsletter subscribers– Got a new email subscriber to your list? Send them a thank you email and engage them in some way by asking for some quick feedback or see if they have any questions about your work or your business. People are used to getting automated thank you emails…so getting an actual email from a real person is a pleasant surprise.

17. Engage with your followers on social media– If you’ve gotten into the habit of simply posting and/or pre-scheduling posts, break that habit by going onto the social media channel of choice and engaging with your followers. Reshare or like their content, leave comments, ask questions or answer them, give your most responsive followers a shoutout to the rest of your followers. Don’t forget the social part of social media.

18. Read a book on business– You can’t go wrong by spending your lunch-time with a good business book. My most recent reads includes Art, Inc.: The Essential Guide for Building Your Career as an Artist by Lisa Congdon, The Creative Entrepreneur by Isa Maria Seminga, Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert, and Linchpin: Are You Indispensable? by Seth Godin.

19. Brainstorm your next blog post– Not sure what you’re going to blog about next? Take a notebook with you during lunch and brainstorm while you eat. You can also use the Blog Idea Template to help you out. You can access the template from the Creative Business Toolbox.

20. Start rewriting or updating an old blog post– If you’re a long time blogger, you probably have a number of old blog posts you can update, refresh, or even expand into new content. Choose one and start updating.

21. Share an old blog post on social media– You also probably have a number of posts that are just fine as is…they just need to be seen. Pick one and share it with your social media followers.

22. Research upcoming art shows and exhibitions– Check your community calendar and your local and regional websites for information on upcoming events, festivals, and exhibitions.

23. Tweak the copy on your least effective Etsy listing– Do you have an Etsy listing that doesn’t really perform well? (You can use this simple formula to tell) Take a few moments to tweak the copy, the listing title, and the listing tags. If you’re not sure how to improve your listing copy, check out Lisa Jacob’s course on copywriting for crafters.

24. Organize a mini-show for your co-workers– If your co-workers have been bugging you about bringing in some of your work, think about setting up a mini-show during lunch. Of course you want to be extreeeemely careful about doing this. Even if you’re lucky enough to have a boss that’s cool with you bringing in your items, it’s still probably better find a neutral area outside your place of employment to hold your lunch-time showing. And of course don’t do any of your pre-showing organizing during work hours.

A few more things to consider

Be careful that you’re not filling up all of your lunch periods with business tasks. Remember that taking some time to enjoy your lunch and having a proper break from work is just as important as squeezing in “one more task”. Leave some lunch periods free so you can step away from your job or have lunch with your co-workers or your friends…or even just to have lunch by yourself.

And it should go without saying that you don’t try to do business using company resources or during company time. That’s something that very few employers would appreciate and rightly so. Many of these tasks can be accomplished by using your smartphone or tablet or even a simple paper notebook or journal.

Find a place away from work to get these quick tasks done. One of my favorite lunch-time “offices” I used was a local hotdog shop across the street from the building. They had free wifi and the hot dogs were delicious. There might be a cafe, a restaurant, or a coffee shop nearby that you can use to do some work while you’re having lunch. There might even be a local library or a park or some other public space where you can work while brown bagging it.

Use apps like Evernote, Box, or Google Drive so that you can access any files you may need from your mobile device. Many blogging platforms will have an app that will allow you post from your mobile device. Or you can post to your blog via email. Email management providers like Mailchimp have their own apps as well so you can manage your email list on the go. I use the Sell on Etsy app pretty heavily to help manage my shop on my phone and of course I couldn’t do without Evernote.

Plan your lunch-time tasks. Decide what you want to do ahead of time and put them on your to-do list or calendar. You’ll make a lot more progress in your business if what you’re doing during lunch is part of a well thought out plan instead of aimless puttering around. Be intentional about what you’re doing and you’ll see these small steps will turn into big progress.

Conclusion

Starting or running a creative business while you have a regular 9 to 5 can be a challenge. But with some planning and some smart use of your time, it can be done. Now, it’s your turn! Are you building your business while working a full time job? What are your strategies for getting things done?

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How to Use Holidays to Promote Your Creative Business

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If you’re like a good many creatives, the bulk of your art sales comes at the end of the year, during that magical and often profitable holiday shopping season. Then at the beginning of the year sales dwindle down into your usual pace. In some cases, that may just be a mere trickle that barely keeps your business alive. Or your sales may be mostly fine throughout the year, but there’s always a seasonal slow patch where sales just won’t budge no matter what you do.

Wouldn’t it be nice to just even things out for a change?

One way to even out your sales throughout the rest of the year is to take advantage of the other events and holidays that happen throughout the year. Holidays and events that can help you promote your creative business and keep you in front of past and future customers. Here’s how you can harness the power of holidays and events in your promotions.

Think Beyond Christmas and Hanukkah

Start by thinking past the year end holiday shopping season. What other traditional holidays could you use to promote your work? Valentine’s Day? Mother’s Day? Father’s Day? Grandparents Day? How can you adapt what you do to fit one of these days? If you make pet accessories, could you make themed items for Valentine’s Day? If you make jewelry, how can you adapt your line for Father’s Day? Look for ways to add or adapt your product lines to capture interest during these holidays.

How about non gift-giving holidays and events? Are there ways to tie your work to holidays that aren’t traditionally about gift giving like St. Patrick’s Day, Tax Day, or 4th of July? How about cultural holidays like Groundhog Day, Chinese New Year, or Cinco de Mayo? Or national observances like National Pet Week, National Nurses Day, and Employee Appreciation Day? Consider seasonal events for promotions like “Back to School”, graduation, or the 1st Day of Summer or Spring.

There’s a distinct advantage to creating a promotion around a holiday like National Library Worker’s Day. For one thing, it’s less crowded and noisy. Pretty much everyone is promoting their work around Christmas. There’s fewer people promoting their work during National Tartan Day. Plus you can use unusual holidays to make your promotions more creative and make them fun.

You can pick observances and holidays that closely fit the personality of your business and the interests of your customers. You got a lot of sci-fi fans as customers? How about creating a promotion on Star Wars Day (May 4th) or on Isaac Asimov’s birthday (January 2nd)? If you need some more ideas on some of the more obscure or unusual holidays, there are several websites you can visit. You can literally find a different holiday or observance every day of the year if you wanted.

Don’t forget to consider dates that are important to your business, like your business anniversary, the date of a significant event in your business, or even your own birthday. Celebrating days like these with your customers can make you and your business seem more real. Heck, you can even create your own holiday if you want. Create it, hash tag it, and promote it. Why not? And FYI there is a “Make Up Your Own Holiday” Day (March 26th).

Pick your events

Now that you’re thinking about other holidays, take some time to brainstorm. Think of all the events, observances and holidays that would be a good match for your creative business. Do simply think of promotions. Holidays and observances can also make for great blog and social media content, both of which can also bring more attention to your work. Sometimes publishing a well written blog post that ties your work with a special holiday is really all you need to do instead of a huge sale.

Once you have a list of potential ideas, refine it. Take out a calendar and go through your list. Decide which ones really match your goals, your work and are a good fit for your customers. Take a look at your past sales history. Is there a slow period that your business encounters on a regular basis that could be boosted with a good promotion? Do you have busy periods where you should avoid scheduling a promotion?

Don’t overload your promotional calendar with too many sales and special offers. Remember that you will need preparation time for each promotion, plus you want to take care that you don’t burn out your customer good will with offering a promotion every other week. Look at what you already have on your calendar and make sure that you have the time and budget to carry out your plan. Decide on a maximum number of promotions you’re going to do during the year. You may not need more than one promotion per quarter. Or you may decide to schedule a promotion a month. It all depends on your customers and your goals.

Plan your promotions

Now that you have a good idea of which holidays and observances you want to target, you need to create a plan for your each of your promotions.

Every holiday promotion starts with a good offer. Why is your promotion special and why should your current and potential customers care?While a promotion can be as simple as a offering a time-limited discount code, take the opportunity to be creative. Try not to get into the rut of simply offering a discount. Here’s a few ideas to consider:

  • Introduce a limited edition item
  • Introduce a time limited service (personalization, customization, etc)
  • Hold a flash sale on specific items
  • Sponsor a charity drive
  • Hold a giveaway or contest
  • Co-sponsor a giveaway or contest with another artist
  • Donating a portion of sales to a related charity
  • Offer holiday themed items for a limited time
  • Offer holiday bundles or gift baskets for a limited time
  • Offer special or personalized packaging
  • Offer a special gift with purchase
  • Create a gift guide

Once you come up with your promotion offer, you need to think about how you’re going to get the word out about it. Are you using social media? Writing blog posts? Sending an email to your list? Advertising? Postcards? Sponsorships? Write down all of your ideas on how you’re going to advertise your offer.

Some of your promotions may require you to spend a bit of money, especially if you’re going to be doing some advertising or have to order special materials. Create a promotion budget by listing what you may need to spend money on and how much. Writing a budget during the beginning of planning process will help you keep costs down and keep your promotion from costing more than you earn from it.

Now you’ve decided on what your promotion is, how you’re going to get the word out, and what your budget is, schedule your promotion on your calendar and write out your task list. Remember that some promotions are going to require more lead time than others, especially if you’re doing a group promotion or you’re trying to get sponsorships or advertising, so schedule your time and tasks accordingly.

Holiday_Promotion_Planner_CoverOne tool that I use to help me with my promotion planning is my Holiday Promotion Planner. The planner includes a list of common and uncommon holidays that you can build your marketing and promotion strategy around and a handy worksheet that you can use to build your holiday marketing plans. Subscribers can find it for free in the Creative Business Toolbox. If you’re not a subscriber to the Crafted Webmaster you can sign up for free here.

Holidays and observations beyond the traditional shopping season can be a great inspiration for your next promotion. The key is finding the right holidays and planning. If you would like, please share your holiday promotion stories. What worked for you? What didn’t work? And what plans to you have for the rest of the year? Please share your insights in the comments below.

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10 Things to Email Your Subscribers When You Don’t Know What to Write

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It’s probably already been drilled into your head at some point that building an email list for your creative business is extremely important. What some creatives forget that it’s even more important to nurture that list by sending emails and building engagement with the people on your list. You don’t want your subscribers to simply glance at your email in their inbox and toss it in the trash. You also want them to take some kind of action when they see your message. In order to accomplish that, it’s key to have content in your emails that pique the interest of your subscribers.

But what kind of content? Sending an email is usually one of the first things that crosses your mind when you want to announce your latest sale or offer a discount or promote new items on your Etsy store. And that’s fine in limited doses. If that’s all you’re sending out, it gets old rather quickly. You only have to open your own email inbox to see how tiresome constant sales messages disguised as email can get.

So what, then, will pique the interest of your subscribers? If you’re stumped for interesting, non-sales email content or you just want to mix things up from your usual offerings, here are a few ideas:

1. Your latest blog post– Do you blog? Then you have ready access to content to that your subscribers would most likely be interested in. There’s no guarantee that your subscribers keep up with your blog, and in some cases they may not even know you have one. So basing some emails around your blog content can be a good way to send more traffic to your blog and it can make for an great email.

Go through your most recent or your most popular posts to see which ones would make good candidates for your email. You can either send excerpts to individual blogs or you can create a list of posts based around a common theme. Or you can use an existing blog post as a springboard into a related article exclusively for your email subscribers.

2. Works in progress– People join your list because they’re interested in what you do. Think about sending an email with photos and a brief story about what you’re working on right now. You’re not necessarily trying to sell your work in this type of email. Rather you’re inviting them into your studio and giving them a peek at what may be coming before the rest of the public gets to see it.

3. A useful link, article, video, podcast, or other resource you’ve found– Sharing content from other sources, like that interesting podcast you just listened to, an entertaining article you just read, or a link to a useful resource can help make your emails a source that your subscribers want to open and read. Artist and author Austin Kleon does a great job of this.

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4. A recent success– Have you just won an award? Were you just featured in a magazine or invited to speak at an event? Or teach a course? Share these events with your subscribers. Tell the story of how this particular piece of good fortune came to you and how they can share it with you.

5. A recent failure– Setbacks and failures are part of what makes you a real person to your subscribers. You don’t have to share financial setbacks or issues of a sensitive nature. But relaying some stories of creative difficulties or problem solving can help you pull back the curtain on the realities of being an artist, which is something that many people find fascinating.

6. About an upcoming show or event– Sending an announcement about upcoming events like open studios, exhibitions, or an art fair you’re participating in is a great way to keep your subscribers in the loop and to keep your work in their minds. Incidentally, you can also include news about other related art events of interest your community as well. Not all announcements have to be related directly to something to your participating in.

7. A survey– Take the opportunity to learn more about your subscribers by sending a short survey. You can use the answers to help you create a detailed profile of your subscribers. The Creative Business Toolbox has a video on how to create a customer profile and a handy worksheet of questions to include on your survey.

8. A fun quiz– Quizzes and polls can be a fun way to engage your subscribers and perhaps learn a bit more about them as well. If you’ve never created a quiz before, here are some tips to help you get started.

9. An invitation to follow you on social media– Send an email to invite your subscribers to follow you on social media. List the channels you’re currently active on, tell your subscribers what kind of content you share on those channels and ask them to follow you. It’s also useful to link following you to some kind of incentive. For example, you can also ask them to share which channels they’re on so you can follow them back in return. Marmalead is using their photo contest as a way to encourage social media follows. Their email announcement clearly highlights all of their social media outlets to make it easy for subscribers to take action.

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10. An answer to a frequently asked question– Is there a question (or questions) about your work that seems to be a frequent topic of interest among your customers? An email, or a series of emails addressing the most frequently asked questions about your work is excellent content for both new subscribers and the subscribers that’s been with you for a while. You can also invite your subscribers to submit questions for future emails.

Hopefully these ideas will help you kick start some more creative emails. Your email subscribers will appreciate it, plus it’s a lot more fun to send useful content instead of constant sales messages.

30_Minute_Email_CoverIf you want more ideas on what to send your email subscribers, plus a template you can use for your emails, sign up for the Creative Business Toolbox. There you will find a library of free resources that you can use for your creative business, including the 30-Minute Email Template, where you will find over 20 more ideas for your emails, and a handy template you can use to prepare and send your email in 30 minutes.
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What’s in Your Creative Business Toolbox? Social Media

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Social media can be a great tool in your marketing arsenal. It can also take a bit of time to feature how best to use it for your creative business. Which channels should you use? How often should you post? What should you post? Are there any tools that you can use to make things easier. I asked four creative business experts to share how they use social media for their businesses and what best practices they recommend for artists and creatives.

Carolyn Edlund

Artsy Shark
Website: http://artsyshark.com

Like most bloggers, I use social media on a daily basis. This is mainly in the interest of promoting artists who are featured on my site three times each week. So, my tweets, posts and shares almost always include images of artwork from these artists. I don’t use online tools to post simultaneously on different social media platforms, because I want to craft each one individually, rather than allow them to look “generic”. This involves a bit more work, but I think it’s worth it. I post on Facebook, Twitter, Pinterest, LinkedIn, Google+, Instagram and StumbleUpon each morning, and use more than one image of each artist’s work with different messages to each audience. My favorite platform is Twitter.

There are a few other reasons to use social media:

Build your mailing list. I have links to email sign-up on several social media platforms, and also share links that lead to blog posts, each of which has a sign-up form at the bottom.

Expand your network. The main function of my networking is to share the artwork and links of people that I know or want to connect with. I frequently “partner up” with other bloggers, organizations or artists to cross-promote. Anyone can do this, and it really helps to spread your links as well as creating goodwill and opportunities for you.

Cultivate publicity. The more you get out there, the bigger the chance you will be seen by someone you will want to know. This works both ways – I’ve found an amazing number of resources on Twitter, because I’m always looking for websites where artists can sell online. These help me stay current and update my directory 250+ Places Artists Can Sell Online. It’s the biggest on the internet, and it’s free to use.

Add credibility. When you are seen over and over, you become known and memorable to your audience, and they know you are for real, and you are in this business long-term. I’ve seen a number of artists who are real experts at sharing their work in progress, lots of generous help and links. Are you doing that? Then please connect with me on social media, and I’ll help you share!

I only use a few online tools for social media purposes, which includes BufferApp, bit.ly to shorten links, and PicMonkey to create images or collages, and Facebook boosts from time to time. I also use Constant Contact as an email service provider, and connect that with social media to gain subscribers, and sometimes use BuzzSumo to find good links to topics of my choice.

I also use the social media platform Steller on occasion, which is a phenomenal way to tell compelling stories about your art through text, images and video. It takes some effort, but I would recommend this to any artist.

Connect with me on social media here:

When you are seen over and over, you become known and memorable to your audience via @ArtsyShark Click To Tweet

Sharon Fain

Academy of Handmade
Website: http://academyofhandmade.com

Academy of Handmade (AHAS) is a community for makers. Membership is open to makers and businesses that support makers. We have in-person chapters, but a growing online community.

This means my business social media is focused on community building most of the time. When membership is open and when we have our nominations open for our awards our social media switches focus to promoting that.

I am going to be honest with you– much of how I run my social media for Academy of Handmade does not look like much any kind of plan or grand organization. Now that we have multiple chapters (Seattle, LA, San Francisco, Orange County and San Diego) and need more coordination around local events, I am seriously considering some kind of social media help. I am just not sure what that looks like yet.

That said, I have settled into a groove that works for me. It’s based on an “Instagram First” strategy because I think that is the primary social media I look to grow and push out my main communication to. I’ve also focused on Instagram a lot because it’s a place where I could really push our growth and since we work with sponsors for our awards show, that was important.

Here’s what I use:

  1. I Buffer my Facebook, Twitter and Pinterest. I know there are snazzier programs for Pinterest (Tailwind, Boardbooster, etc.), but I really like just having everything in one app.

  2. I IFTTT all of my IG posts to Twitter and Facebook because I like that it shows the photo whereas selecting those posting options in IG does not give you that.

  3. I do a photoshoot about once a month to get my photos out of the way so that I’m not scrambling to get photos– even then sometimes I feel like I am missing the “just right” photo.

  4. I plan out my launch social, but other than that I am largely winging it and talking about stuff that I think is relevant or that I’m seeing out there.

  5. I use Canva to make all of my Pinterest graphics and I upload the photos from my photoshoots there.

  6. When I want to write a message, I have been using Word Swag, but lately have been using Canva.

  7. I’m still looking for more clever ways to use Periscope.

If you’re looking to keep up with us on social media, I recommend our Instagram @academyofhandmade or sign up for our newsletter to make sure you don’t miss out on events and blog posts (plus get access to our resources vault!)

I do a photoshoot about once a month to get my photos out of the way so that I'm not scrambling to get photos… Click To Tweet

Arianne Foulks

Aeolidia
Website: http://aeolidia.com

Whether she loves social media or hates it, a smart business owner is going to set up the accounts that make the most sense, and balance time spent versus effectiveness on each platform.

I am all about keeping it simple (and enjoyable), and so I focus most of my marketing efforts on my blog and newsletter. The nice thing about this is that creating content for the blog gives me a ton of graphics and text to pull from and adjust to re-use for social media. Instead of having to reinvent the wheel each time I post, I just need to adjust a bit and share the same info again in another way.

Having a schedule and a strategy make this completely do-able, and keeps it from sucking up too much of my time. I don’t recommend spreading yourself too thin, or trying to be amazing in eight different places all at once without any help.

For any business, I would recommend that you look at the major platforms out there, and see which make the most sense for your business. If there are any that you can set up once and then keep up with in a low-key fashion, go ahead and set them up. That way, you can be in touch with the people on that platform.

When you find a social media platform (or two) that you enjoy using and where your customers are hanging out, throw yourself wholeheartedly into it for a while! Learn the lingo, see what posting times work best, and what kind of content people respond to. Once you have a decent idea of what works and what doesn’t, plan your posting out more specifically, set a schedule, and keep up the good work.

I have written a post on my blog today that lists out all the social media platforms I use, and the big list of software that lets me get the most done with the least hassle. Head over to my blog to learn more and think about how you might plan an easy and effective strategy for yourself:

13 Smart Social Media Tools

When you find a social media platform that you enjoy, throw yourself wholeheartedly into it for a while! via… Click To Tweet

Danielle Spurge

Merriweather Council
Website: http://merriweathercouncil.com

I love social media and I know it has connected me to the most engaged parts of my audience! I use Instagram the most and have two primary accounts there. One is my regular business account, @merriweatherc, the other is a feature account I curate, @creativelife_happylife. I love using hashtags, so creating my own was the impetus to @creativelife_happylife, and it is so fun to see all that is shared on the #creativelifehappylife feed! For the feature account I plan posts using Trello.

I do have a a strict pattern in place on that account so planning is crucial and Trello makes it very easy to organize images and text and also to rearrange things as needed. On my other account I pretty much just wing it and do not plan posts unless I have a promotion or launch going on. My next favorite platform is Pinterest which I optimize specifically for my blog. All of my blog posts have pin friendly images – verticals with text – and I encourage pinning of my posts on my blog with a “Pin It” hover. I find that using relevant group boards is helpful on Pinterest as well.

I don’t use too many tools in general for social media but I do love the ease of use of Buffer for Twitter especially, I like to have things auto-post to twitter because I know it moves to quickly.

I think Instagram could be the best thing ever! It’s a visual platform which is of course, perfect for artists. I would encourage people to post frequently, and consistently and share finished pieces as well as works in progress and behind the scenes snaps. Sometimes my least completed projects get the best engagement on IG because people love process and sneak peeks. I also LOVE to watch time-lapse creative videos on Instagram. I think the calligraphers have really taken to this and it’s just fascinating to me. There are so many ways to use social media, but being intentional and consistent I think is key!

I love social media and I know it has connected me to the most engaged parts of my audience! via @MerriweatherC Click To Tweet

Conclusion

The consensus among our experts is to try a variety of different social media channels to see which works best for you…then to focus on the ones that give you the most benefit. Try using this strategy for your own social media and see where it takes you!

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