Articles

Blogging

• Tapping Into the Blogosphere- If you’ve watched or listened to the media within the past year or so, you’ve probably heard a lot about “blogs”, “bloggers”, and “the blogosphere”. So what is a “blog”? [click to continue...]

Email Marketing

• THE Most Important Thing Your Website Must Do- Quick! What’s the most important thing that your website must do? The most important thing that you website must do is help build the list. [click to continue...]
• Your Email Newsletter Pre-Launch Checklist- So you’ve written your newsletter and you’re ready to launch your very first issue. But before you hit that “Send” button, here are some things that you need to check first. [click to continue...]
• Designing Your Newsletter- Now that you’ve considered what your newsletter is going to be all about have decided what’s actually going into the newsletter, now is a good time to think about what your newsletter is going to look like. [click to continue...]
• Distributing Your Email Newsletter- Now that you’ve considered what your newsletter is going to be all about have decided what’s actually going into the newsletter, now is a good time to think about what your newsletter is going to look like. [click to continue...]
• Planning Your Email Newsletter Program- A great email newsletter program is a major tool in any web marketing toolbox. [click to continue...]
• Planning Your Newsletter Content- Now that you have some preliminary plans made for your newsletter, it’s time to decide on your content. Content is the heart and soul of your newsletter. [click to continue...]
• How to Get Subscribers to Sign Up for Your Mailing List- So! Now that you’ve done the hard work of planning your mailing list, finding a service, and writing some newsletters, you’ll need to find subscribers. This is going to be an ongoing, long-term task, so you should always be promoting your newsletter. [click to continue...]

Online Trends

• 4 Online Trends That Will Affect Your Online Art Marketing- New trends, new technology, new services, and new marketing opportunities are being developed every day. To market yourself successfully, you need to be aware of some of the latest technology and trends and figure out how or if they are going to affect your business. [click to continue...]
• Why Is 5% a Big Deal?: The Continuing Rise of the Mobile Web- I did a quick check of my website site statistics earlier last week to get a better idea of what kind of visitors were visiting my website. Among other things, I found that roughly 5% of the people visiting my website was doing so using a Blackberry, iPhone, iPad, or Android mobile device. [click to continue...]
• The Rise of Social Networking- If you’ve been avoiding social networking either because you don’t understand it or don’t think it’s important or that it’s just for kids, you are cheating yourself out of a potentially powerful marketing tool for your artwork. [click to continue...]
• The Decline of “Old School” Websites- As early as four or five years ago, you could get away with simply put up a simple website that only included a few pictures of your artwork and some contact information and call it good. Now…not so much. [click to continue...]
• The Integration of Offline and Online Marketing- People already expect a seamless experience between your web site and your physical presence whether you sell at an open studio, through craft shows, or through retailers. As mobile technology and social networking continues to grow, you should expect that people will start expecting to interact with you through these ways as well. [click to continue...]