Tag Archives | website building

Building Websites with Etsy’s Pattern


Etsy can be a great venue for beginner and veteran creatives alike to sell their work online for a lot of good reasons. Setting up a shop is fast and easy, listing and selling fees are reasonable, and for lovers of handmade items it’s the go-to website for artist made work.

As great as Etsy is, it also has its drawbacks. For one thing, all Etsy stores pretty much look alike. It can be difficult to completely express your brand on Etsy, even if you have a strong one. And having a strong brand is a necessity on Etsy, because it’s a pretty crowded venue. It’s very easy for a creative business to be lost among the thousands of other artists on Etsy.

Last year, Etsy made a big step towards tackling those drawbacks with the introduction its website building service, newest service, Pattern.


If you’re an artist or creative that loves the ease of running your online store through Etsy, but also longs for more design flexibility and ability to stand out more, Pattern might be a game-changer for you.

What is Pattern?

Pattern is Etsy’s website building service that enables you to create a standalone website that’s powered and managed by your existing Etsy store. Using current listings and store information, you can set up a Pattern website with a customized theme, colors, and branding within minutes. And all without any extra technical expertise.


Customizing Pattern

Pattern has ten distinct themes that you can apply to your standalone website. You can preview what each theme will look like on a full sized computer screen or on a mobile device using listings from your existing Etsy store.


Once you choose a theme, you can customize it in the “Style” section. In the Style section you can choose fonts for your headlines and body copy, set the background color for your website, and select a color for buttons and various accents within your theme.

The branding section has options for displaying your brand elements on your Pattern website. You can choose to display your store icon, your store name and your icon, or simply display your store name.


Next you can select how you want your Pattern shopping cart is displayed. It can slide out from the side of the screen, appear as a dropdown display from the top of the screen, or be displayed in the middle of the screen as an overlay.


There are also two styles to choose from for your store listings. The first style is a photo gallery that visitors can scroll through photos of your listings one by one. In the second style, your listings are displayed as a vertically stacked column that visitors can view by scrolling down the page.

In the Content section, you can customize your website name, your About Page headline, and the text on your Story Page.

Unlike your normal Etsy store, there aren’t any links to other stores on your Pattern website other than a small link to Etsy on the very bottom of the page.

Custom Domain Names In Pattern

All Pattern websites come with a default website address:


You can further brand your Pattern website by using your own domain name instead of the default Pattern address.

Don’t have a domain name already? You can purchase one directly through the Pattern website for $13 per year. You can create your own domain name and see if it’s available or can use one of the suggested available domain names. If you purchase a domain name through Pattern, it’s yours to keep even if you stop using Pattern in the future. You can also use that domain name to create a custom email address for your Pattern website.

If you already have your own domain name you can connect it to your Pattern site, though it will take a bit of fiddling with your domain name settings. Pattern has a guide to help walk you through the changes. If you’re nervous about doing this by yourself, you can have your domain registrar support team help you out.


Marketing Your Pattern Website

In the Marketing section, you’ll find a couple of tools to help you market your Pattern website. If you have a custom domain name, here’s where you can set up a custom email address.

You also have the option of setting up an announcement banner for your website. Similar to the Store Announcement feature on your Etsy store, you can use the banner to feature sales, offer promotions or to simply welcome people to your website.

When it comes to the typical Etsy store, one of my biggest pet peeves is the lack of email list building support. Since building an email list of interested buyers is an important part of building a customer base, this is a really big deal. That issue has been solved with Pattern’s integration with Mailchimp. All you need to start building and email list on your Pattern website is an account with Mailchimp (which is free up to your first 2,000 subscribers). Once you have that, you’ll be stepped through that process of connecting your Mailchimp account to your website. Don’t have a Mailchimp account? You can sign up for a free account here.

(Full disclosure, I am a happy user and affiliate of Mailchimp!)

You can also verify your Pattern website with Pinterest so that you’re able to track pins and other Pinterest statistics from your Pattern website. You can learn more about the ins and outs of verifying your website with Pinterest here.

Blogging With Pattern

If you’ve been thinking about dipping your toe into the world of blogging, you can do so with Pattern’s fully integrated blog.

Once activated you can write and publish blog posts on your website. Visitors can leave comments on your blog posts, which are powered by Disqus.

Statistics on views for individual blog posts and overall traffic to your blog is included in Pattern’s website statistics feature.

Pattern Works Alongside Your Etsy Store

Once you’re all set up, Pattern will run in conjunction with your Etsy store. So in actuality you’ll have two websites that work side by side. Whenever you add a new listing to your Etsy store it will automatically appear on your Pattern website as well. There are no additional fees for your Pattern listings and all of your store data automatically syncs between your Pattern website and Etsy store. Etsy features like Guest Checkout will also work with your Pattern website.

You will still use your Etsy store to manage orders and shipping. Plus your Pattern website will have it’s own set of statistics to help you track traffic to your Pattern website.

Pattern Pros

Excited about Pattern yet? There are good reasons you should be:

1. Greater customization– If you’ve been itching to customize your Etsy store, Pattern will be just the ticket for you. With the option of ten themes, customized fonts and colors, and a customized shopping cart, you can make your Pattern website look pretty much the way you want it.

2. Ease of use– Setting up your Pattern website will be just as easy as it was to set up your Etsy store. No technical expertise required.

3. Email list building– If you’ve frustrated with not being able to contact your buyers after a sale or not being able to contact potential buyers at all, Pattern’s integration with Mailchimp will be just the answer for you.

4. No branding competition from Etsy– There’s a lot of competition on Etsy, both from other artists and from Etsy itself. With Pattern, the focus is all on you. Combined with a custom domain, it looks just like a regular website.

5. All of your store data is located in one place– Because Pattern is powered by your Etsy store, you have one single place to manage your listings, your orders, and your shipping.

6. Multiple locations without all the work– If you’ve been thinking about building a separate website in addition to your Etsy store, then Pattern may be a no brainer for you. You’ll have the benefit of another website presence without all the work of duplicating your listings or maintaining two websites.

Pattern Cons

A great as Pattern is, there are a few caveats to consider:

1. Customization options still somewhat limited– While Pattern gives you a wider range of design options, it’s still quite limited compared to using a service like Squarespace, WordPress, or Shopify. You’re also not able to customize which listings appear on your Pattern website. If a listing is on your Etsy store it will also appear on your Pattern website. If you’re hoping to put some listings on Etsy and some just on your Pattern store, it doesn’t look like there’s any support for that as of yet.

2. Additional cost– A Pattern website will add an additional $15 per month to your Etsy bill along with your normal listing and transaction fees. While the cost is fairly reasonable when compared to the technical aspects of hosting your own website or using a service like Shopify, you do need to budget the additional costs before you consider signing up.

3. No integration for an existing blog– Pattern’s blogging feature is great for artists who haven’t yet started a blog and wants to see what the fuss is about. It’s not so great if you already have an existing blog. At this time, there doesn’t seem to be a way to import your existing blog to your Pattern website, nor is there an easy way to link directly to it in your Pattern store navigation. The store announcement banner does allow one link, so that seems to be the easiest workaround at this time.


If Etsy is already a good fit for you but you want greater control over how your store looks, then adding a Pattern website may be a good choice for your creative business. You can test drive Pattern before you commit by signing up for the free 30-day trial here.

So what do you think? Have you tried Pattern yet? Do you have a site built with Pattern? If so, how has it been working for you? Share your thoughts and your Pattern website by adding a comment below.

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How to Create an Effective Homepage for Your Creative Business


For many of your visitors, your homepage is the first impression they’ll get of your creative business when they visit your website. Even in cases when a potential customer lands on another page first, the next page they visit is usually the homepage. Why? Because years and years of internet behavior teaches us to assume that the homepage will tell us more about what the website is all about.

So how effective is your homepage? What kind of impression will your visitors get when they land on yours? Will they get intrigued by what they see and move deeper into your website? Or will they go “meh” and move on?

For a homepage to be effective, it has a lot of heavy lifting to do. It has to:

  1. Give your visitors just want they’re looking for
  2. Direct visitors where you need them to go
  3. Tell your visitors about the most important thing on your website
  4. Communicate who you are

That’s a lot of stuff for one page to accomplish. Which is why it can be notoriously hard to create an effective one. If you’re thinking that you need to give your homepage a facelift, or you’re in the middle of creating a brand new one, here’s a guide on how to create a homepage that grabs your visitors and makes them want to know more.

What are your visitors looking for?

One of the main things that your homepage has to do is give your visitors what they need. So what do your visitors need? To determine that question first you need to know who your visitors are.

Are they likely to be returning visitors and want information on your latest works? Are they mostly new visitors that want to learn more about you? Who makes up your current website audience? People that find your work through a gallery? Gallery owners? Wholesale customers? Online shoppers?

One way to determine who’s visiting your website and what they’re doing while they’re there at is to review your website stats. Google Analytics is a free service that can give you a good idea what kind of traffic your website is getting on specific pages and what kind of traffic you’re getting to your website overall. It can also tell you where your visitors are coming from, what percentage are new visitors vs returning visitors, what pages they’re looking at, and how long they’re staying on your website. Study the stats that you’re getting on your homepage to get an idea of who your visitors are and what they’re looking for.


Google Analytics can give you a fairly detailed picture to what’s happening on your website

If you don’t have Google Analytics installed on your website or blog, here’s a great video that shows you how to do it. Once you install Google Analytics on your website, and start getting stats you can read this guide on what those numbers and graphs mean.

After you have this basic research done, it’s time to start mapping out your homepage. Start by making a list of who your likely visitors are. Using the the information you’ve gathered from your website statistics include information about what each visitor is looking for when the land on your website. Prioritize each activity from most to least popular so you know what interests you visitors the most.

Where do you want your visitors to go?

While an effective homepage gives visitors want they want, it also has to direct them where you need them to go.

Perhaps the main thing your visitors want to see is your latest work. And of course you want them to see your latest work as well. But you also want them to sign up for your mailing list so you can email them whenever there’s new work available. Some of your visitors might not think to join your list or even know that you have one. So one of the things you want your homepage to do is point them in that direction and tell them why signing up for your list is a good thing for them.

Go back to that list that you’ve started on your most likely visitors and list some of the main things you want your visitors to do when they land on your homepage. Like you did with the visitor’s list, prioritize each action in order of most to least importance for you and your creative business.

What’s the most important thing?

An effective homepage has a visual structure. You should be able to tell what the most important thing on the website is by looking at the homepage.

How do you create a visual structure on a homepage? The most important things on the page are located at the top. These elements are also has more “visual weight”; they’re bigger, more colorful and bold, and are the most eye-catching portion of the page. Things that are less important has less visual weight, they’re smaller, less eye-catching, and located in the middle or towards the bottom of the page. This structure can also work for other pages, but it’s critically important for your homepage.

A common mistake is not having a central focus on your homepage by making everything the same size and equally attention grabbing. The rationale behind this is usually, “Well, everything on the homepage is important. We don’t want visitors to overlook anything”.

Unfortunately, that’s not how people scan webpages. People naturally start towards the upper left hand corner of the page and then scan the page left to right in a “Z” pattern towards the bottom of the page. Things towards the bottom of the page will tend to get less attention. Things that stand out in terms of color and size also directs the eye on where to focus. If you make everything roughly the same in terms of visual weight, the human eye tends to blend all the elements together.

When your planning your homepage, prioritize the importance of each element on the page. Look at the list you’ve started. Take note of where the interest of your visitors and your interests overlap in terms of priority. These are the elements that you need to give more visual weight to when planning the structure of your homepage.

A touch of personality

Who are you? What is your work all about? What is your creative business all about? A new visitor should be able to determine the answers to most of these questions and enticed to learn more by looking at your homepage.

For artists and creatives, your story and the story of your work is why your current and potential customers visit your website. So it’s super important to convey this on your homepage. The most obvious way is visually, through the design, the colors, the fonts, and the imagery you display there. You can also communicate your story and business personality through the various types of elements you put on the page. Through the words and tone of voice you use in your homepage copy.

Make sure that your personality shine through on your homepage. Not exactly sure how to describe your business personality? Try this: pick three words that best describes what you do and who you are as a creative. Keep those words in mind when you’re planning your homepage.

Say for example, the words you choose were; playful, practical, and sustainable (try to avoid using overused words like “unique”). Whenever you’re deciding which elements to put on your homepage, what colors to use, and which images to display, and how to write your homepage copy; check your decision against your three personality words. Ask yourself if these elements or combination of elements will communicate those three words to your visitors. Doing this will help keep your personality front and center.

Common homepage elements

Now that we’re familiar with what a homepage must accomplish and all of the heavy lifting it must do, it’s time to go through some of the most common elements you typically find on a homepage. This list is by no means exhaustive. It also doesn’t mean that you have to have every single item on your homepage…although there are some elements that I would argue are a “must-have”.

1. An opt-in form– I’m assuming that you have a mailing list for your creative business, because that in itself is a “must-have”. One essential homepage element you need on your homepage is a form to opt into your mailing list. And I mean a form and not simply a link to your mailing list page. Building a list should be one of your main objectives for your website. Adding a form to your homepage makes it easy for you visitors to join your list without making them jump to multiple pages to do so.


An example of a homepage form from BadAss Quilters Society

2. A primary call to action– Another homepage “must-have” is a primary call to action…the very first thing you want to direct your visitors to take. And there should only be one primary call to action. One action that gets most of the emphasis and focus. You might be saying, “Why only one? There’s so much on my website that’s important!” Remember that visitors can only focus on one thing at a time and you want them to focus on the most important thing. Too many “important” choices often results in confusion and not taking action at all.

So how do you decide one that one primary call to action is? By consulting that list you started earlier. Look at where your visitor’s interests and yours overlap. Ideally your primary call to action should be:

a) something that your visitors came to your website for
b) something that you want your visitors to do
c) something that will achieve the main goal for your website

Something that meets all of those objectives is likely to be your primary call to action. In most cases there will be only one thing that will meet all three. In the rare case where you have more than one, prioritize and choose one.


Is there any doubt as to what you’re supposed to do on John Unger’s website?

This doesn’t mean that you can’t have any other call to actions on your homepage, this means that they don’t get the same focus and visual weight as the primary one.

3. Hero image– This may be optional for a lot of websites, but not for any creative who’s work is visually based. Your work is the attraction and visitors want to see it. And there’s nothing that catches the eye more than a big, lovely image of your best work.

When choosing your hero image, use one that represents your best or most popular work and represents who you are as an artist and a creative business. If you don’t have a photo like that, make one. Remember that your hero image will be one of the things that will either encourage your visitors to stick around to find out more, or make them go “meh” and move on.

What about multiple hero images? Couldn’t you have a collage of images instead of just one? Or a slider that rotates your best images? You can do either of these of course, but you may find that an image collage doesn’t have the same visual impact as using one main image. Sliders can work, but make sure that you put your most eye-catching image at the very front. Most people don’t tend to hang around on the homepage just watch your slider. Make sure that very first image counts.


A beautiful hero image of Katie Gonzalez’s handmade books

4. Featured items or promotions– If you sell your work directly from your website, another homepage element you may consider adding are featured items or your most current promotions in your online store. You can display promotions or featured items as one big hero image, in a rotating slider, or in a photo collage or photo grid.

5. Get started– What if what you offer on your website is a bit complicated? What if you offer custom or personalized items? Or you work on commission and you need to explain the commission process? One useful homepage element might be a “Get Started” or “Start Here” section, a place for people new to your process or your work are directed to so they can learn more.

6. Your story– If you have a creative business, then you should have an “About” page that tells your visitors your story and how your work or your creative business can benefit them. (If you don’t have an About page, you really need to read this) If your story is particularly compelling or you have a specific mission you would like to share with your visitors, a section on your homepage dedicated to your story would make a lot of sense for your homepage. You can choose to condense your story to a paragraph that states your story or mission or you can add a teaser that links to your About page.


Katie Gonzalez includes an excerpt of her story on the homepage

7. Social proof– Do you get a lot of compliments, comments, and great reviews from your customers? They’re a great form of “social proof” for other visitors to your website. Using a social proof element like reviews, comments, testimonials, number of sales, or number of mailing list subscribers on your homepage is a powerful way to encourage your visitors to stick around and see what all the fuss is about. It’s also a good way to reassure potential new customers that it’s safe to work with you.


Amaranthus Paper & Flora makes use of their testimonials on their homepage

8. Latest news or blog posts– If you have a blog or if you and your work frequently appear in the news or on other blogs, then a latest news or blog post section would make a nice element for your homepage. You can also opt to curate your blog posts according to popularity or theme and display links to these handpicked posts on your homepage.


Chris Barreto includes links to his most recent blog posts on his homepage

9. Video intro– Most of the elements on your homepage revolve around text and images. But have you considered using video? Video can be a powerful way to encourage your visitors to further engage with your website. Using just a smartphone, you could easily shoot a nice 20 to 30 second tour of your studio, an overview of your work, a demonstration of your process, or explanation of your story or mission.

Laying out your homepage

Once you’ve determined what your visitors want and prioritized the actions you want them to take, it’s time to choose the right elements to include on your homepage. Remember that you don’t have to choose them all. You can even choose only one or two elements for your homepage. Choose which element will get the main focus and will be at the top of the page which elements are secondary and where their location will be on the page.

Get a blank piece of paper and draw simple blocks lay out the elements on your homepage. Look at the homepage of websites you find compelling to help guide your ideas. If you have a web designer helping you with your website you can show them your list of priorities and tell them about websites you like to help guide their design process. Tweak your ideas until you find a layout that best represents your website.

A homepage is a work in progress

Have you ever noticed how the homepage on Amazon and Etsy are always changing? That’s because they’re always monitoring the behavior of their visitors and they tweak their homepage to make it more effective. A lot of online businesses big, medium, and small test new designs, layouts, colors, and elements to see what works and what doesn’t.

While I’m not suggesting that you redesign your homepage every few months, it is a good idea to keep things fresh. Keep a weather eye on Google Analytics to catch changes in traffic, changes in your audience, and to monitor where your traffic is coming from. Use the information you get from Google Analytics to make small improvements to your homepage on a regular basis. Be sure to monitor what happens after you make a change to see if your changes are working or not.


For a lot of people, your homepage is the welcome mat not only to your website, but to your creative business in general. An effective homepage has to accomplish a lot of things and it must do them well. When done right, your homepage can encourage new visitors to go deeper into your website. Spend some time to make your homepage a better welcome mat for your visitors.

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How to plan your next creative project


At some point in your creative business, you’ll need to some outside help with tasks such as designing a logo or some business cards, or building a website. One way to help ensure that working with a designer or web developer is a fairly smooth process is starting your work with a design brief.

What’s a project brief?

Simply put, a project brief is detailed a description of your project. Most professional designers and developers start their projects by putting together a brief to ensure that they and their clients know the scope of a project and what the expected outcomes are.

Even if whoever you decide to hire develops their own project brief, it’s a good idea to create your own before you start looking for a designer. Why? For several reasons:

  • It will help clarify the project in your mind– The beginning stages of any a project is mostly just ideas. Putting those ideas together in an actual document will help clarify what you want out of your project, your goals, and what you want and do not want.
  • It will help communicate your project to your designer– Designers can’t do their work without input and direction from you. When I was doing freelance work, one of my biggest frustrations was when a client wanted me to design something but couldn’t or wouldn’t communicate to me what they wanted. Ideas have to start from somewhere. A design brief will give your designer a place to start.
  • It puts everyone on the same page– It’s totally possible to get the particulars of a project down in a phone conversation or a string of emails. But having a single document that lists out all of the parameters of the project puts everyone, you and your designer on the same page.
Creating a detailed brief for your creative project puts both you and your designer on the same page Click To Tweet

What goes into a project brief?

There’s no one way to create project brief, but here are some sections should go into yours:

Project overview: What is the project? A website? Business cards? Some graphics for your social media? Here’s where you put in the broad strokes of what your project is all about.

Project goals: What are you trying to accomplish with your project? If it’s a website, why are you building it? What are you hoping to accomplish? (to sell your work? build an email list? get more gallery accounts?)

If it’s a new logo for your creative business what are you trying to convey with that logo? (fun? elegance? affordability?) If it’s new business cards what do you expect to use them for? (who are you giving them to? in what situations? face to face? in shipments? at an event?)

How you answer these questions will influence how your design will approach your project and it will also influence the final results. So it’s best get your goals clear at the start.

Project time frame: When do you need that project completed? Before the holidays? In two weeks? In a few months? Giving a time frame in which you’re a) needing the project completed by and b) you have time to focus on the project will help your designer know whether they can fit it in their schedule and what turnaround time you’re hoping for.

Your audience: Who’s the project for? If it’s a website who is your expected audience? If it’s a logo, what kind of customers are you expected to appeal to? Create a profile of the type of people that you’ll be serving through this project. Include particulars like average age, gender, hobbies, and occupation.

If you’re not sure of the details of your customer profile, my video, “How to Create an Ideal Customer Profile” can give you some pointers. You can get access to the video and useful handouts here.

Examples of things that you like: Pictures are worth a thousand words. Telling a designer that you want your design to be “edgy” isn’t all that helpful. What seems edgy to you may not be the way your designer describes it. Instead of making your designer guess at what you mean, include images, clippings, or links to websites, colors, and designs that you like.

Remember that the images of designs you like are just to give your designer an idea of what you’re looking for. Don’t expect them to completely clone a design or to copy a design without putting their own spin on it. It’s also a good idea to look at a designer’s portfolio to see what their design range is. If you can reference a previous design of theirs that you like, include that in your design examples.

Things that you don’t like:
Showing your designer what you don’t like is just as as important as showing them what you do like. If you loathe orange or you can’t stand floating menus put your design on notice at the beginning. It’s helpful for a designer to know what to avoid so that they don’t incorporate those elements in their design.

Be aware that there may be reasons why a designer may use orange buttons on your website even if you loathe orange. If that happens, ask them to explain their rationale and be open minded. Remember that at the end of the day design choices should help you achieve your goals…even if they sometimes clash with your personal preferences.

Project deliverables: This is a project management term that refers to tangible or intangible results that your designer is going to deliver to you at the end of your project. When it comes to list the deliverables of for your project, try to be detailed in what you want delivered a the end of your project.

If your project is to build a website your deliverable is going to be more than just a website. How many pages of the website will there be? Are there contact forms on the website? A shopping cart? Does it also include a way for you to update your website?

If your project is a logo or some graphics, what format will the be in? (.jpg?.png?) What resolution? How many versions? What sizes? How will you plan on using them? One mistake that a lot of clients make is to get a quote for a project and then pop in with “one more thing” towards the end. It’s better if your designer know that you’ll be eventually using the design for say, your Facebook cover image or for your Etsy store banner at the beginning so that the design can be easily adapted for those purposes.

Budget: Including a budget in a design brief often makes people rather nervous…especially if the brief is going to be shown to a potential designer. If you prefer to keep that section private when you’re interviewing potential designers you can, but any decent designer will ask about your budget fairly early in the process to determine if you would be a good fit for their services. So either way it’s a good idea to have a number in mind when you’re developing your project brief.

Wait…I don’t know the answers to all of this

If this is your first project or you’re not exactly sure of everything that you need in your brief, don’t worry if you can’t outline everything that has been laid out above. The budget portion can be especially tricky if you’ve never worked with a professional before.

Just remember that the the most important thing is to start getting your ideas out of your head and on paper or in something like Evernote or a Google Doc so you can communicate your wants and needs clearly with your designer. And once you start talking to someone they may be able to help your fill in some of the blanks. At least you’ll have a place to begin.

This is also a good exercise for yourself when you have a big project in the works even if you don’t plan on hiring someone. I almost always begin a project or a promotion by writing a brief even if I don’t plan on hiring someone else to do the work. I started mostly out of habit after being in the web building and marketing field for so long. I continued to do so because I found it to be a great way to think my projects through before I begin. And I’m also a bit of planning junkie…so doing a project brief is right up my alley.

But even if planning isn’t your thing, give doing a design brief a try the next time you have a design project in the works…especially if you know that you’re going to be working with a designer. It may help your project go a bit smoother.

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Google Analytics for WordPress- Part I


By Martiel Beatty

So you’ve started a website on WordPress and now you’re blogging. It’s exciting stuff to be out there sharing your ideas and being amazing; however, when do you know you’re making strides toward those goals you set at the beginning of the year? Better yet, what about the goals you set last year or the year before that?

You need to know what you traffic is doing so you can figure out how best to keep them on your site and of course coming back. To do this you need to set up analytics and one plugin that is excellent for doing that is Google Analytics.

Today I’m partnering with the lovely Nicolette here at the Crafted Webmaster to bring you this two-part series. Just click play below to learn how to get your analytics set up in less than 10 min!

Now that you know how to set up your analytics it’s time to find out how to understand what all those numbers mean. Head on over and catch part two and get full details on what all those numbers mean.

Martiel's Headshot2 Martiel Beatty started The Artcademy in 2013 to give students an outlet to pursue their creative passions while also having a life. It has been important to her that every person who comes to The Artcademy community feel honored, welcomed, loved and challenged.

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